Business Strategy in the Midst of the Current Epidemic?
BisnisWhat is the business strategy in the midst of the current epidemic?
MORE UPDATE COVID-19 outbreaks, hampered all activities. Especially there is an appeal for work from home. In addition to workers, business people also get an impact especially those who are in UMKM. Indeed this corona outbreak is a big challenge how to keep the business able to survive, especially those who are in SMEs. Indeed this corona outbreak is a big challenge how to keep the business able to survive because there are already businesses that have fallen down, like businesses in the retail, service and food sectors. As a business person, of course you are very aware of this and can not be avoided because your business must keep going. Therefore, it is important to change your marketing strategy in the midst of the current widespread coronavirus outbreak. Here are some TIPS that you need to consider when you want to create a business strategy in the midst of a coronavirus outbreak that we have summarized from various sources. Tips for entrepreneurs in the midst of a first outbreak crisis are
1. ADJUSTING THE BUSINESS MODEL
Since its appearance, coronavirus or covid-19 has had a significant direct impact on the economy. The sector that is directly affected is tourism. We all know, the tourism sector is also related to businesses such as food, travel agencies, lodging, etc. In a pandemic situation like now, for a while you have to make a breakthrough. In this case, you need to think about how you can retain employees, pay monthly rent, and so on. For example, the bimbel GO or Ganesha operation since the outbreak began to open online classes. We know that this GO tutoring can be said to be a well-known tutoring in Indonesia. In addition, the teacher room also launched an online school program and made it free. In other sectors such as car doctors, one of the well-known workshops provides services for fogging and sterilizing rooms with disinfectants as a new line of business. According to the CEO of the car doctor himself, this new service opens opportunities for consumers who want their homes, offices or warehouses to be fogged / sterilized to avoid this coronavirus outbreak. Even in Jakarta, markets like Perumda Pasar Jaya start to apply online services so you can shop for daily needs without leaving home
2. EVALUATING THE MARKETING STRATEGY
A business strategy that can be carried out when the corona outbreak attacks to survive is to rely on online / internet media. For that in you need to provide a portion of the budget for marketing using online media. Please first research online marketing through any media that is proven to be the most effective for your business and what products are currently most in demand by consumers. For example in the culinary field, highlight that your product is 100% sterile starting from the ingredients, tools and how to make it. This will be one effective marketing strategy for now. If you are in other fields such as fashion, for example, you can make a video on how to sterilize packages that will be sent to your customers or how your employees maintain their cleanliness at the office. These things will still maintain your consumer confidence. Then what about offline business? Truly the same that is, you must be able to convince your customers that the product or service you offer is sterile. For example, you use a mask when serving customers, providing hand sanitizers at the entrance of your store keep a distance from consumers, even spraying disinfectants to consumers if necessary.
3. KEEP COMMUNICATION WITH CONSUMERS
During an outbreak like this even in difficult circumstances, this is the right time to increase customer confidence in your business. Reassure them that your business can still serve all customer needs well. For example, if you are a food businessman so that your business can survive during the Corona outbreak, convince them that your business can still serve all the needs of customers well. For example, if you are a food entrepreneur, so your business can survive during a corona outbreak, You better focus on online food delivery only in order to make it easier for customers to still be able to enjoy a meal from your restaurant or shop If you don't have a direct delivery service, just register your restaurant or shop on GoFood and GrabFood. These are the two mainstay applications for customers when hungry. With your food business registered in the two applications, you can reach more customers, give special discounts, making it easier for customers to enjoy menus without having to leave the house. Thus, you can still reap profits. Don't forget, promote your food business on social media and let your customers know that they can now order food and drinks through GoFood and GrabFood.
4. RESET CASHFLOW
When the activity does not take place normally, it will certainly affect financial flows. Indeed, a disaster or an outbreak can come suddenly and make the financial planning that has been made can be messy. Therefore you must make efficiency in your business. Press or even eliminate costs that are not needed As much as possible delay expenses that are not affecting your business Try to make a list of your assets. Then separate which is really needed and less needed for example in the printing business, A quality printer ink must be available because if this item does not exist, or is replaced with a quality below that the consumer will be disappointed. Then also prepare funds for the next 3 months. If you have a neat bookkeeping it will certainly be easy to measure expenses for up to 3 or even 6 months in the future. You can measure it with your current turnover. if it is necessary to cut employee salaries then discuss them carefully. In addition in the midst of the corona virus outbreak, breaking the chain of transmission is the main thing that needs to be considered by every level of society. For this reason, in order to support shared health and safety, you can arrange employee shifts during this pandemic by adjusting their working hours to the pattern of transactions per day and hourly. Thus, you can give more work from home loot for your employees. In essence, you as a business owner can monitor work from home, your employees are better protected, customers will also feel more secure and benefited from fast transactions.
That's the tips for entrepreneurs in the middle of the plague that you need to know.
